LoopNet Property Auctions

The Vision

Following the 2025 merger of Ten-X and LoopNet, I directed the creative vision for the marketing solutions page with a dual mission: to educate a legacy audience on this transition and to sell the unified value of Auctions by LoopNet. My goal was to honor the established LoopNet brand while elevating visual storytelling to capture the high-stakes energy of digital auctions.​​

The Execution

Collaborating closely on content strategy and narrative flow, I led the redesign with an elevated creative direction. By designing an intuitive landing page experience, I transformed a complex business merger into a compelling marketing narrative. The final result is a premium solution that clarifies the Auctions by LoopNet value proposition and establishes a new standard for the brand’s digital presence.​

Brand Evolution | Responsive Web Design

Location
Richmond, VA

Role
Design Lead

Company
LoopNet / Ten-X