Experience

Employment History

Senior Designer | 2024-Present

Creative Direction: Led the "Be Seen" global brand campaign, managing external 3D/video vendors to deliver 50+ assets, resulting in 55.7M impressions and 348k clicks.
Strategic Growth: Directed a high-impact digital retrospective, utilizing data visualization to drive a $26k+ increase in monthly recurring revenue.
International Expansion: Standardized design frameworks and localization protocols for Spain, France, and Germany launches, streamlining the creation of 300+ regional assets.
Product Design: Spearheading UI/UX for "Loop Academy" to centralize premium content and increase user retention through data-driven design.
Operational Management: Served as sole creative lead for a 3-month period, maintaining 100% on-time delivery across the US, UK, Canada, and Spain markets during a team transition.

Junior Designer | 2022-2024

Revenue Impact: Produced high-fidelity data visualizations and personalized case studies in-house, saving $45k in annual vendor costs.
Conversion Optimization: Conducted A/B testing via VWO on landing page structures to optimize conversion funnels.
Brand Evolution: Pivoted brand standards toward a premium aesthetic, directly influencing high-value sales.
Technical Execution: Maintained enterprise-level dynamic marketing pages using Drupal Site Studio.

Web & Graphic Designer | 2019-2025

Engineered two responsive Webflow platforms for a UK real-estate startup within a high-velocity, 8-week launch cycle.
Architected a high-fidelity Web3 mobile MVP in Figma, serving as the primary visual asset for successful investment pitches.
Strategized a cross-channel launch campaign that generated 100k+ impressions within 7 days through targeted digital creative.
Developed investor-ready pitch decks and brand systems for UK/US startups to facilitate pre-seed and seed funding rounds.
Directed end-to-end brand identities and multimedia content for global clients, ensuring visual excellence across web and print.

E-learning Developer and Multi-media Executive | 2020-2021

Delivered 5 e-learning modules in 8 weeks for 250+ global employees, contributing to $100k in revenue.
Owned end-to-end LMS workflows, including SCORM publishing, stakeholder management, and User Acceptance Testing (UAT).
Produced interactive gamified content via Storyline360 for the PSA International Summit’s senior leadership presentation.
Defined visual branding for a global newsletter reaching 10,000+ employees across international terminals.
Directed creative for major virtual events, managing the visual transition and multimedia assets for the department’s largest annual program.
Executed corporate video production, overseeing filming and editing for internal and external brand communications.

Design & Media Executive | 2020

Developed multi-channel marketing campaigns across video, print, and EDM, resulting in a 2,000+ increase in social followers within two months.
Spearheaded a comprehensive brand refresh for all internal and external touchpoints, including social platforms, interactive travel guides, and employee handbooks.
Produced high-impact social and video content for a signature wellness retreat, driving a sold-out launch and $30k+ in direct revenue.
Partnered with international stakeholders to design and execute digital assets for virtual travel experiences and staycation exclusives.

Design & Art Direction
Creative Direction, Brand Identity Systems, UI/UX, Visual Storytelling

Web & Development
Webflow, Drupal, Responsive Design, Interactive UI

Strategy & Leadership
Client & Stakeholder Strategy, Design Strategy, Cross-Functional Collaboration

Technical Toolkit

Figma, Drupal, Adobe Creative Suite, Webflow, Asana, Jira

Google UX Design
Digital Product Management
Agile Meets Design Thinking