Loop Academy Web Design

The Vision
In 2025, I spearheaded the end-to-end product vision for Loop Academy, a premier thought-leadership platform that centralizes and elevates Commercial Real Estate (CRE) insights. The objective was to translate complex CRE content and professional curriculum into an intuitive, high-end digital experience that drives user engagement and retention.
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The Execution
I led the UX strategy and interface design from the ground up, prioritizing a scalable, content-first architecture. By developing a comprehensive modular design system, I engineered a library of flexible UI components that ensures consistency across diverse editorial layouts. This systematic approach allows the platform to accommodate varying depths of information while maintaining a premium aesthetic and seamless navigation for brokers and property owners.
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The Result
Currently in its early stages of launch, the platform serves as a centralized product ecosystem that transforms industry knowledge into a digestible, high-fidelity digital offering. It establishes a new visual and functional standard for the brand’s educational content while providing a scalable foundation for future feature expansion.
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UI/UX Design | Information Architecture | User-Centric Product Identity
Location
Richmond, VA
Role
Design Lead
Company
LoopNet
